Coalition-Member Spotlight

Ceja Vineyards, Timbuk2, Kokatat, La Rocca Vineyards, Wilderness Press, Horny Toad, Atlas Snowshoe, China Ranch Date Farm, Kennan Ward Photography

La Rocca Vineyards

Nestled in the Sierra foothills 185 miles northeast of San Francisco, two generations of LaRoccas cultivate over 200 acres of wine grapes.   The La Rocca Vineyards are family farmed and operated and are known for having both Earth-friendly practices and pure estate bottled wines.  (Their winery and both of their vineyards are certified by California Certified Organic Farmers). 

Phil La Rocca, the owner and vintner of La Rocca Vineyards, was able to take time out of his busy schedule to talk to the Campaign and explain how his business is environment-friendly.

Q&A Phil LaRocca

Q. Why did you join CWHC?

A. CWHC is a solid organization that will fight for environmental protection.

Q. What is the focus of your business.

A. Our focus is to create a product that is both healthy and wholesome to people and nature.

Q. How does your focus relate to nature/the environment.

A. We use no synthetic chemicals – at all – we only use farming practices that nurtures the earth; not just take from it.

Q. What drew you to the Campaign.

A. Dave Reckess [California Wild Heritage Campaign’s North Coast Organizer].

Q. Why should businesses care about the environment.

A. We’re one universe – everything and everybody is a part of a whole – hopefully wholesystic.

Q. Where can our activists find you.

A. You can find me at my winery – making a living organically.

Q. Word Association: What instantly comes to mind when you hear the word wilderness.

Peace

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